A great sticker can do more than just look good—it can grab attention, start conversations, and make a brand feel more personal. Think about a local coffee shop that gives out free stickers with every order. Customers stick them on laptops, water bottles, and notebooks, turning them into little billboards. Bigger brands do the same, slipping stickers into every package to keep their logos in front of customers long after the sale. Stickers don’t just promote a brand—they create connections.
People love stickers. They’re fun, easy to use, and when designed well, they don’t feel like ads. That’s why brands like Apple throw them in with every product—because people actually want to use them. A good sticker ends up on laptops, water bottles, and car bumpers, turning customers into walking (or driving) billboards.
Stickers also last. A digital ad disappears in seconds, but a sticker can stick around for years. According to the Promotional Products Association International (PPAI), 83% of people keep promotional items for over a year, and 76% remember the brand on the product. That’s a lot of long-term exposure for something that costs just a few cents to print.
Stickers can do a lot more than just look cool. Slap one on a package, and suddenly, it feels more personal. Hand them out at events, and people start spreading your brand without even thinking about it.
Next, we’ll break down some of the best ways to use stickers for marketing.
Plain packaging does the job, but it doesn’t make anyone excited. A custom sticker changes that in seconds. Think about a small bakery sealing every bag with a fun logo sticker—it’s a small touch, but it makes the packaging feel special. People notice details like that.
Stickers are also perfect for quick updates. Instead of printing new packaging for every promotion, brands can slap on a “New Flavor” or “Limited Edition” sticker. It’s simple, cheap, and gets the message across without wasting old materials.
And here’s the thing—packaging matters. A 2023 study by Packaging Digest found that 72% of shoppers say packaging influences their buying decisions. Another report by Dotcom Distribution found that 40% of people are more likely to share a product online if the packaging stands out. A cool sticker can be the difference between a package that gets tossed and one that gets posted on Instagram.
Here’s how businesses use stickers to upgrade their packaging:
Stickers can turn a small brand into something people recognize everywhere. Walk into a coffee shop, and you’ll probably see laptop covers covered in stickers. Check out a musician’s guitar case, and you’ll likely find the same. A cool sticker doesn’t feel like an ad—it feels like something worth keeping. That’s why people stick them on their stuff, and that’s why brands use them to get noticed.
Red Bull nailed this strategy years ago. Instead of paying for big billboards, they gave out free stickers to skaters, bikers, and musicians. Those stickers ended up on helmets, ramps, and street signs, spreading the brand without expensive ad campaigns. Smaller brands can do the same by handing out stickers at events, slipping them into orders, or teaming up with artists for unique designs.
Here’s how brands use stickers to get free exposure:
A good event ends, but a great sticker keeps it alive. Festivals, concerts, and sports events hand out stickers because they don’t just get tossed—they end up on water bottles, laptops, and gear. Coachella’s branded stickers pop up everywhere, keeping its name in front of people long after the last performance.
Local businesses and smaller events can do the same. A well-designed sticker makes an event feel bigger and more memorable. It’s a simple way to leave a lasting impression without a huge budget.
Here’s how brands use stickers to make events stand out:
People love free stickers, but only the good ones make it onto laptops, water bottles, and car bumpers. Supreme turned its logo sticker into a must-have, and brands like Vans use stickers to build a loyal following. When a brand gives out something people actually want, customers start promoting it without even realizing it.
Small businesses can do the same. A local coffee shop can throw a sticker in with every order, or a clothing brand can include one in every package. If the design looks good, people will use it.
Here’s how brands turn customers into promoters:
A good sticker isn’t just a logo on a square—it’s something people actually want to use. Simple, bold designs stand out, whether it’s Apple’s clean logo or a streetwear brand’s edgy graphic. The material makes a difference, too. Glossy stickers pop, matte ones feel premium, and holographic designs get attention fast. 81% of people remember brands better when packaging feels high quality, and the same goes for stickers. A flimsy design won’t cut it, but a well-made sticker? That’s the one people keep.
At D&A Customs, we don’t just print stickers—we create ones that get noticed. Whether you need eye-catching promo stickers, sleek branding decals, or custom-cut designs, we make sure they look sharp and last. With high-quality materials and precision printing, our stickers don’t just stick—they leave an impression.
Stickers do more than just look cool—they keep your brand in front of people without feeling like an ad. A great design, good placement, and quality materials turn them into mini billboards that stick around. Whether on a laptop, a water bottle, or a car bumper, the right sticker makes people remember your brand.
At D&A Customs, we make stickers that people actually want to use. Whether it’s for branding, events, or just for fun, we’ll help you create something that stands out. Let’s get your brand in more places—one sticker at a time.
