In the world of constantly changing advertising, innovative strategies emerge to boost brand visibility. We have changed the way we see the goals of advertisement – inform, persuade, and remind. Instead of focusing on a billboard or street furniture advertising, we’ve turned to car wraps. This method is one of the most impactful and cost-effective strategies that reach diverse audiences. To prove the point, let’s look at car wrap advertising stats, shall we?
Car wrap ads significantly influence both pedestrians and drivers. Thus, such a way of promoting services brings more potential clients. According to Gitnux Marketdata Report (2023), car wrap advertising can reach up to 95% of Americans, with 78% of car wrap ads being observed by pedestrians and drivers. What is more, the background of a prospect is not significant here. It can be a global nomad or an urban millennial, a business owner, or a blue-collar worker. Nothing unites people as much as the road.
Car wrap ads are cost-effective. You no longer need to spend $750-$14,000 a month on a static or digital billboard ad. Your expenses, additionally, don’t depend on weather conditions and vandalism – the hazards of billboards. Moreover, car wrap ads appear to be cheaper than TV advertisements as well. They have an average cost per thousand impressions (CPM) of $0.77, which is at least 20 times less than a broadcast TV ad CPM. Also, vehicle wrapping saves you time. It requires a one-time investment that provides you with long-term benefits.
Car wrap eye-catching ad design builds brand recognition. Your business car, as well as your company services, will surely “stand out of the crowd”. As a matter of fact, a Cox Communications/Eagle Research study has shown that almost 50% of millennials consider car wrap advertising unique and memorable. Hence, they are more likely to choose the services of the business that puts effort into vinyl graphics. This also leads to 62% of individuals who believe that car wrap advertising has a noteworthy impact on brand credibility. In a word, your business becomes noticeable and gains loyal clients.
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In conclusion, compelling car wrap advertising stats show that the future of ads is in vinyl wraps. They are capable of captivating a larger audience, reducing advertising costs, and enhancing brand recognition. Since Seattle is being ranked higher and higher on the list of cities for young entrepreneurs, why not try to level up your advertising?
